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Customer-Centric Communications

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insurance-logo-singleInsurance Sector - Enabling growth

The issues

This internationally active insurance group, with over 50,000 employees and premiums in excess of 20 billion euro’s, is one of the premium insurers in Germany. With a history of acquisitions, merging of brands and new market entries, document composition and distribution was a major headache across the enterprise.

Customer communication was previously performed with multiple incompatible solutions - legacy mainframe based systems and PC text processors (Word based text system with proprietary extensions). This led to an inconsistent customer communication system, with multiple different layout and template repositories in use at any one time. Maintaining multiple systems had become increasingly difficult and expensive.

The icon solution

Today icon Suite is used company wide as the central platform for all customer communications: interactive, process-integrated, as well as batch. The central template repository is used by multiple principals in the group and is connected to a central output-management platform.

The central template repository enables cost-efficient, easy and controlled changes in the production process.

The icon technical solution consists of icon Suite communicating via Citrix thin clients with a backend Windows Server and MS-SQL database.

 

Client Benefits

  • Improved processes group-wide as all departments work with the same text system that is based on one, centrally maintained, template repository
  • Cost reduction as significant staff time to maintain the multiple template repositories is no longer required
  • Integrated branding across all platforms, simplified and consistent
  • Time savings as users create their documents themselves instead of dictating and having them transcribed by the typing pool
  • Cost reduction via consolidation of multiple text systems leading to decreased infrastructure, licence and support costs
  • Easy to update templates with high levels of control and flexibility

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